Branding | Paddle Holdings

Summary

The Client was looking to start his own Commercial Real Estate Equity Firm with his partner. Both of them agreed on the name - Paddle Holdings. Fishing was a cherished memory for both of the clients and they were excited to incorporate the this meaningful visual into their brand identity making it stand out in the otherwise visually rigid industry. I presented three initial versions and after few minor changes we ended up with a final version that feels accessible and relevant to customers while projecting trust, innovation, longevity and translates well across all marketing channels.